01
Democratize software
Every business — from a corner shop to a growing startup — deserves software that works. Not expensive enterprise tools. Not broken freebies. Just software that fits.
Progress35%
[§ 01 · Vision]
Software that powers the everyday.
We're building a studio that ships software for Rwandan businesses — fast, affordable, and built with context. Not imports. Not replicas. Software that understands where it lives.
[§ 02 · Roadmap]
Where we're going
A clear trajectory — not a wish list. These are the milestones that mark our path forward.
2025— FoundationNOW
Launch PeSa, Queueless, Heza, Racy
Establish Kigali HQ
First 1,000 users
Core team of 5
2026— Traction
10,000+ active users
Profitability across products
WhatsApp integrations live
Team grows to 12
2027— Expansion
Regional inroads
5+ products in market
API platform launch
20+ team members
2028+— Scale
Pan-African reach
Developer ecosystem
Acquisitions & partnerships
Category leadership
[§ 03 · Pillars]
How we get there
02
Ship fast, iterate faster
We don't spend months in discovery. We build, we ship, we listen. Every week of shipping beats months of planning. Speed is a feature.
Progress60%
03
Build with context
We understand Rwanda. Mobile-first. WhatsApp integration. Local payments. Support in Kinyarwanda when it matters. Software built for here.
Progress45%
04
Compound across products
One team, multiple products, shared learnings. What we learn building PeSa makes Queueless better. Each product strengthens the whole studio.
Progress25%
[§ 04 · Focus]
Current focus
What the team is building right now — shipping every week.
[§ 05 · Numbers]
By the numbers
Products
0
In operation
Users
0+
Across products
Team members
0
And growing
Deployments
0
Per week average
[§ 06 · Join]
Join the journey.
We're just getting started. Whether you're a business that needs software, a developer who wants to build, or someone who believes in what we're doing — let's talk.